Barbara Goodman

President & CEO - Cures Within Reach

Barbara Goodman leads Cures Within Reach and its mission of driving treatments to more patients more quickly through the testing of already approved therapies in new indications. She joined in 2017 as President & COO, and became CEO in 2020.

Barbara has more than 25 years of healthcare / biomedical / life sciences sector experience, focused on planning and implementation of strategic growth initiatives at both for-profit and not-for-profit corporations. She joined Cures Within Reach after leading iBIO Institute’s PROPEL for 10 years, where she ran programs to increase the number and success rate of early-stage life sciences companies in Illinois, and supported iBIO’s international activities. Barbara previously worked in corporate strategy and business development at the Rehabilitation Institute of Chicago (now the Shirley Ryan AbilityLab), Cardinal Health Medical Products & Services Division, and Chesapeake Corporation. She earned her Bachelor of Arts degree in International Relations from the University of Minnesota and a Master’s of Business Administration from Thunderbird School of Global Management.